Buying genuine and high-quality jewellery is something every retailer and customer wants. However, with the rising popularity of jewellery manufacturers and distributors, it becomes difficult sometimes to determine who is offering a genuine product and who is not. The top jewellery manufacturers in India, like Bhavya Gems & Jewels, are one of the leading jewellery brands that have worked with numerous jewellery retailers and suppliers in the past. Among all, they are most well-known for their authenticity, high-quality jewellery and intricate craftsmanship. Offering certification details along with jewellery is important in the modern day and age to win customers’ trust and build credibility. In this blog, let’s examine why you should only use BIS hallmarked jewellery.
What is a BIS Hallmark? Let’s Find Out
BIS hallmark is a jewellery certification that jewellers get to show the genuineness, authenticity and purity of the silver and gold jewellery. You should only choose the jewellery that meets the established standards by the Bureau of Indian Standards (BIS).
- Keeping the certification for the gold and silver jewellery can help jewellery manufacturers, suppliers, and retailers protect themselves from unfair trade practices and adulteration.
- The BIS hallmark certification includes the purity number, BIS logo, identification mark and HUID, which is a unique identification. The logo is triangular, which highlights that the jewellery is successfully evaluated by the BIS standard under which its quality, fineness and purity are approved.
- The purity number is typically a three-digit number that highlights the carat and genuineness of the jewellery. For example, 812 will indicate that the gold is 81.2% pure.
- The identification number lets customers verify whether the jewellery is truly genuine and BIS certified. They can use the identification number to search on the official website, where they can ensure the purity and authenticity of the jewellery.
Let’s Discover Why Retailers, Suppliers and Customers Only Prefer BIS Hallmarked Jewellery
- The reasons why jewellery businesses look for hallmark-certified jewellery are that it guarantees them priority and authenticity. If the jewellery is not hallmark certified, it means the metal used in the making of the jewellery may not be pure Gold. The missing certifications lead to confusion and trust issues, which may impact the conversion rate in the long run.
- Chosen certified and BIS hallmarked jewellery is important so that jewellery businesses and retailers can protect themselves against possible fraud. There are many jewellery manufacturers and suppliers available online who hide behind the facade of being genuine, but end up providing lower-purity jewellery. Without a certification, consumers will never know if their money was an investment or a waste.
- Another reason why you should prefer BIS hallmark jewellery and only look for top jewellery manufacturers like Bhavya Gems and Jewels is that purity has only one certification, which is BIS. If the jewellery is missing the BIS hallmark, it may shake buyers’ confidence and customers’ trust in the manufacturer.
Final Thoughts
It’s important to find a genuine jewellery manufacturer and supplier when you’re looking to purchase silver or gold. Many consumers fall prey to jewellery manufacturers who do not provide any clarity on the genuineness and trustworthiness of the jewellery pieces. The top jewellery manufacturers keep transparency about their certification and reassure consumers about the quality and credibility of the jewellery. The Gold and Silver Jewellery manufacturers like Bhavya Gems and Jewels can take bulk orders for BIS hallmark jewellery pieces designed with true craftsmanship.